Part A Marketing Research Process 1. Find the problem 2. Find what you want to find 3. Choose where you are going to get the data 4. Choose how you are going to get your data 5. Create sample 6. Create criteria 7. Start the research 8. Evaluate your data Secondary Data Sources Internal External The amount of money spent by customers Competitor information Reviews from customers Information from government Find out what the trend is Information from commercial Primary Field Data Sources v Observations v Surveys v Interview Survey's advantages Is a good option if you want to research a large amount of people Could be use to find out people’s beliefs, opinions, and attitude \ I t is more convenient than other data sources Part B Micro-Environment ( Factors or environments t